Nine make delicious snacks that use the power of seeds to provide emotional and physical energy.
We are increasingly aware, as a society, that play is good for us (both physically and emotionally) and from festivals to adult ballpits, young people today seek out play experiences. We wanted to capitalise on this trend, by positioning Nine’s seed snacks, which are full of ‘happy energy’, as power for play.
We created a campaign to bring play to Londoners. We created an immersive adult-sized playground in the heart of London. Swings, slides, the lot. The perfect embodiment of a product that gives you the 'happy energy' which which to embrace life.
Using London listings and social promotion, The Playground sold out within minutes and featured on the BBC, ITV and other leading publications. The event was supported with an outdoor campaign across London.