Twinings Infuse

Reinventing water

Background

Twinings In’fuse was the brand’s biggest new product launch in years- cold water infusions, made with real fruit. 

Insight

We all know that water is an essential part of life, but it can be hard to be enthusiastic about it. We wanted to show that In’fuse had the power to turn water into something beautifully exciting.

Idea

The national outdoor and digital campaign brought to life the beauty of the infusion using ink drop swirl art and the water bottles helped to show how this new product was best put to use.

 

OUTDOOR